• WORK
  • WHO
  • WHERE
Chad Hankerson direction + design
  • WORK
  • WHO
  • WHERE

MARKETING + KEY ART

Display & OOH Advertising

Digital Display Graphics - Fan activation and brand awareness

OOH Advertising - KCON LA 2024 event marketing and activation

View fullsize KCON_LA_OOH-Mockup-01.jpg
KCON_LA_Billboard 4b Hoverpsd.jpg
KCON_LA_Billboard 4b Hoverpsd.jpg
View fullsize KCON_LA_2024_Billboard-1.jpg
View fullsize KCON_LA_Billboard-Mockup-03.jpg

Interactive Design

Social Banner Campaign (Digital + Virtual Scavenger Hunt) - KCON Time Capsule Scavenger Hunt event - Fans find hidden clues online. An interactive, social campaign/gamification to guide fans through a series of tasks, riddles, or searches to find virtual or physical "items," ultimately leading to a prize, discount, and event exposure. The theme called for a late 90’s/early 2000’s digital throwback to encapsulate the time and history KCON has established.

KCON_2024_ScavengerHunt_GleamImage_1x1.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-02.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-03.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-08.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-09.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-10.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-11.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-12.jpg
KCON_2024_ScavengerHunt_Banners_v07_FINAL-14.jpg
KCON_2024_ScavengerHunt_Reminder_Banner_1200x1200.jpg
KCON_2024_ScavengerHunt_TY_Banner_1200x1200.jpg

Digital & Social Assets

Newsletter & Email Blast - KCONxSarangHello fan newsletter and event email campaign

View fullsize KCON_LA_2024_Comp-1.jpg
View fullsize KCON_LA_2024_Comp-2.jpg

Digital Banner - KCONxTWS fan engagement and ticket promo

designed by Chad Hankerson